Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential fashion houses on earth. Its world-wide accomplishment was not developed by means of standard advertising and marketing or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and let originality discuss louder than attractiveness. This unconventional solution grew to become the foundation for CDG’s globally enlargement.
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CDG obtained Intercontinental focus by presenting outfits that rejected classic Thoughts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global trend editors and buyers early inside the eighties.
This global visibility strengthened the CDG Hoodie name and attracted loyal shoppers from every corner of the entire world.
The 1995 "Snooze" collection consisted of striped pajamas "bearing prints of identification figures and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with pictures taken at Auschwitz concentration camp, along with the controversy gained Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and proven as an organization in 1973. The brand name's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").
The 2006 autumn/Winter season collection addressed the thought with the persona,[fifteen] the other ways to present one's self to the whole world. Fusing customized menswear with feminine aspects for example corsets and flower printed dress fabrics, Persona was An additional selection that merged the feminine Together with the masculine.
CDG developed a powerful distribution process by putting its goods in major luxury merchants like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model entry to elite prospects globally even though Comme Des Garcons preserving its artistic integrity.
In 2017, the corporate introduced a new fragrance, Concrete, and marked its start within the US that has a supper curated via the artist and chef, Laila Gohar.
Every single store was made as an artistic Room, maximizing CDG Hoodie's track record for innovation and featuring consumers an immersive retail practical experience.
Using the increase of shopping online, CDG expanded its attain by giving collections as a result of official and partnered e-commerce platforms. Social networking and vogue communities helped spread the brand name’s identification, earning pieces such as the Enjoy Coronary heart tees and Converse sneakers viral worldwide.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations on the planet, aiding CDG access world mainstream visibility while keeping genuine to its edgy creative imagination.
Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than style exhibits attained throughout the world media coverage, reinforcing the brand name's popularity for groundbreaking creativeness.
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The corporation also makes a line of agendered fragrances, almost all of that happen to be unconventional on earth of perfume and aligned Using the styles of its clothes.[6]